OddityQuest - Seeking That Touch of Uniqueness in the City

Introduction

OddityQuest is an ingeniously crafted product dedicated to aiding users in uncovering subtly 'unconventional' elements within the cityscape through a digital approach. Abandoned buildings, ghost towns, flea markets, art installations, urban graffiti, distinctive streets and alleys... These could encompass transient instances or concealed treasures that have long awaited discovery amidst the urban landscape.

Starting the Project

I believe that urban landscapes are not limited to the perfectly maintained and clean elements. Factories, abandoned railways, flea markets, ghost markets, expansive forests, unfinished buildings... they all exist around us, yet we often remain unaware of their presence or choose to overlook them.

While I often appreciate the technological, tidy, and industrial aesthetics of urban environments, I also occasionally seek a change of scenery – exploring the wild, decrepit, post-apocalyptic, and unconventional. These places possess their own unique beauty.

Brainstorm

User Segmentation

People who have a lot of clothes, intend to manage their wardrobe, and have outfit coordination needs.

User Persona

Empathy Map

Storyboard

Problem Definition and Challenges

Functional Architecture

User Workflow

Sketch

Wireframe

Color Palette

Logo Design

Summary

Initially, my mind was brimming with numerous ideas; however, as the project matured, I opted for a considerable simplification. The project's complexity isn't profound; its core objective revolves around aiding urban enthusiasts in discovering captivating locales. Yet, as I delved further into the project, my research revealed that many of these sites might remain concealed from the general public. Urban explorers appear to quietly cultivate their passion.

Upon project completion, a sense lingered that there might exist some design shortcomings. The project itself maintains a relative straightforwardness, with an uncomplicated user flow. Yet, the finer nuances seem to lack refinement at present.